Digital|K is a platform for sharing knowledge and ideas from the digital world, which reshape the business and the world we live in.

Digital|K is a stage where keynote speakers tell useful and compelling stories.

Digital|K is a place where over 750 participants from different companies, creative and advertising agencies, investors and entrepreneurs share experience and inspiration.

The second edition of Digital|K will focus on:

ENTREPRENEURSHIP

Entrepreneurship is the backbone of any economy. On October 1, leading investors will share their experience on supporting start-up companies and on helping them reshape whole industries. Special attention will be paid to funding opportunities for the ideas of the Bulgarian business.

INNOVATION Technology excellence is not only a crucial building block of numerous businesses, but also a building block of sustainable progress. At Digital|K 2012 we will discuss the importance of web innovations and how they can reshape whole markets and industries.

MARKETING Although completely redesigned, marketing continues to be a key part of the business strategy of almost any company. Therefore, Digital|K 2012 will devote special attention to the latest trends in the dialogue with consumers and you will get valuable advice on the details that are important, building your brand story. In the Information Age we live in, the most precious currency is attention. At Digital|K 2012 we will focus on best practices in engaging the online audience and how trust is being converted into sales.